Both are one-way video interview tools. Here's an honest, feature-by-feature comparison to help you decide which fits your hiring workflow.
Willo is a UK-based one-way video interview platform popular with SMBs and startups. It offers a clean, candidate-friendly experience with team collaboration, rating features, and custom branding. Pricing starts around £49/month, scaling to £149/month for higher volumes — charged in GBP.
HireFace is built specifically for independent recruiting consultants and agencies in the UK — with pay-per-use GBP pricing, AI-personalized interview questions, group links for social media & QR campaigns, and 1-click client sharing.
| Feature | HireFace | Willo |
|---|---|---|
| Pricing model | Pay per video (£4) | Monthly subscription (GBP) |
| 5 interviews cost | £20 | ~£49–149/month regardless of volume |
| Credits expire? | Never | Monthly plan resets |
| Video responses | ✓ | ✓ |
| AI question generation from JD | ✓ | ✗ |
| Personalized questions per resume | ✓ (unique feature) | ✗ |
| Group link for bulk outreach | ✓ (Instagram, Facebook, LinkedIn, WhatsApp, QR) | ✗ |
| Candidate retakes | 2 takes | Configurable |
| White-label branding | ✓ (your logo) | ✓ |
| Team collaboration / ratings | ✗ | ✓ |
| 1-click shareable batch link for clients | ✓ | ✗ |
| ATS integrations | ✗ | Zapier + limited |
| UK / GBP pricing | ✓ | GBP only |
| Delete account anytime | ✓ (all data removed instantly) | No self-serve deletion |
| Live chat support | ✓ (free plan) | Paid plans only |
| Free trial | 10 interviews, 14 days | Free plan available |
10 free interviews. No credit card. Use it on a live role today.
First candidate responses in under 30 minutes.